Digital Marketing (CPSD201) - Department of Computing & Technology

Mode of Delivery: Blended

Fees: TBC

Description

Master the basics of digital marketing with our short professional course. There are a number of modules to explore, we use digital channels to market products and services in order to reach consumers. Examples of concepts we will do practically include the use of websites, mobile devices, social media, search engines, and other similar channels.

Who this course is for:

Anyone interested in becoming a digital marketing expert.

In this course, you will learn:

Marketing to consumers using various digital channels is referred to as digital marketing.
Websites, mobile devices, and social media platforms are frequently used for this type of marketing.
Internet marketing, which only takes place on websites, is distinct from this type of marketing.
Digital marketing covers a wide range of activities, such as luring clients through email, content marketing, online directories, social media, and more.
How to stand out in a world that is overrun with digital marketing advertisements is one of the main issues that digital marketers confront.

Skills you will gain:

Analytics and Data insights
Business Strategy
Content Marketing
Display Advertising
E-commerce
Email Marketing